Demographics - Helical Pier World

HelicalPierWorld.com Reaches Design Professionals across the Globe
by Rich Davis, Editor-In-Chief

True to its mission, HPW has been spreading the helical pier word far and wide.  HPW is aggressively promoting helical piers in many parts of the world from the U.S., to Australia, to the U.K., to the Orient and many, many countries in between.  Our mission was not to just create a website and hope that people would find it on their own.  HPW’s strategy is to introduce and promote the website to the world through newsletters, seminars and conference exhibitions.  We are initially focusing on architects, engineers, and university professors in order to generate interest in helical piers at the design phase of every project.  After just four months, we are very pleased to say that our numbers continue to climb rapidly, and we will continue our efforts to maximize exposure for the helical pier industry.

As of January, 2007, below is the demographic breakdown of the mailing list for our “Moments” newsletter.

Architects                                                   50%

University Professors                                   15%

Geotechnical Engineers                               13%

Contractors                                                 11%

Distributors & Installers                                  7%

Helical Manufacturers                                    2%

Installation Equipment Manufacturers              1%

Engineering Software                                     1%

All Other                                                     <1%

As HPW reaches more and more professionals who make the project design decisions, we can all expect to see significant increases in the interest from architects and engineers to include helical piers in their projects.  As always, we invite our readers to share any ideas and suggestions with us so we can work together to benefit the helical pier industry.